When it comes to digital marketing, first-party data is the holy grail – and that means building an email database of active consumers interested in your brand and products. Sending an email directly to your internal database, especially during a key e-commerce timeframe, is far less expensive and more targeted than “hoping” you reach the right people who are interested in purchasing your products. Instead of waiting for the next promotion or key sales window, you should invest now, and start building that long-term relationship with these consumers. Valliance Agency offers marketers the ability to purchase the email addresses of these “in-market” consumers and start sending them internal email messaging.